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HIPPAWARESocial Campaign
In the early stages of brand development, the team worked closely together to define the company's unique style, considering factors such as brand values, target audience preferences, and industry trends. Through experimentation and iteration, we explored various artistic techniques, color palettes, and design elements to create a distinct visual language that resonates with the startup's brand personality and conveys its key messages.
Whether it's depicting organization of important files, busy schedules, or flexibility through tailored plans, each illustration is meticulously crafted to convey the tangible benefits in a visually compelling manner. Utilizing vibrant colors, relatable characters, and engaging narratives, the illustrations serve as powerful storytelling tools, capturing the attention of social media users and prompting them to explore further. By effectively showcasing the benefits of the organization's insurance offerings, these illustrations not only drive engagement but also foster trust and loyalty among potential clients, ultimately contributing to the startup's growth and success in the competitive insurance market.
Social Media
PROJECT TYPE
ROLE
Adobe Illustrator
TOOLS USED
2018
YEAR
Designer/
Illustrator
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