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DIGITAL MEDIA
Designing various digital media assets, including emails, social media campaigns, motion graphics, and web pages, requires a multifaceted approach that combines creativity and strategic thinking. The process typically begins with understanding the goals and objectives of the digital media campaign, as well as the target audience and key messaging. For emails and social media campaigns, the individual conceptualizes engaging content and visuals that resonate with the audience and align with the brand's identity. This may involve creating eye-catching graphics, writing compelling copy, and incorporating interactive elements to encourage user engagement. Motion graphics are designed to convey complex ideas or tell stories through animation, requiring a combination of design skills and software proficiency. Web pages are crafted with user experience (UX) in mind, ensuring intuitive navigation, responsive design, and accessibility across different devices. Throughout the design process, feedback and iteration are essential to refine the digital media assets and optimize their effectiveness in achieving the campaign objectives. Once finalized, the individual collaborates with developers or production teams to implement the designs and launch the digital media campaign effectively.
Emails
Website Assets
Social Media Posts & Stories
PROJECT TYPE
ROLE
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premier
TOOLS USED
2022-
2023
YEAR
Designer







EMAILS


2023 Valentines Day Campaign

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2024 Flamingo Exhibit Gate Promotion

Know Before You Go Email






Event Email
Black Friday/Cyber Monday

Membership Email
Donor Email
PAID SOCIAL ADS


Plush Adopt Program targeting wildlife conservation supporters Meta Paid Ads


INSTAGRAM SOCIAL STORIES







Outdoor blog Instagram story series
INSTAGRAM SOCIAL POSTS





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