Designing a website to enhance user experience and user interface while accompanying a brand refresh involves a strategic and holistic approach. The process begins with a thorough audit of the existing website to identify pain points, usability issues, and areas for improvement. Understanding the brand's refreshed look and feel, as well as its conservation mission, we then redefined the website's structure, navigation, and content hierarchy to better serve users and align with the brand's goals. This involved simplifying the user journey, improving accessibility, and integrating interactive elements to engage visitors. Concurrently, the brand refresh is implemented across the website, incorporating updated visual elements, such as colors, typography, and imagery, that reflect the brand's new identity and commitment to conservation. Throughout the design process, user feedback and usability testing are essential for refining the website's user experience and ensuring that it effectively communicates the brand's message while providing a seamless and enjoyable browsing experience for visitors.